THIS ICONIC BRAND HAD ASPIRATIONS OF A NEW DAWN, AND THE BRAND AS IT WAS THEN WASN’T THE VEHICLE (PUN INTENDED), TO TAKE THEM FORWARD. AT LEAST NOT IN THE RIGHT DIRECTION. A LOGO REDRAW, NEW LAYOUT DESIGNS FOR ALL TOUCHPOINTS IN PRINT, DIGITAL AND SOCIAL, AS WELL AS NEW END FRAMES AND MOTION STYLE GUIDES, COMPLETE WITH SPEED RAMPS. GEEKY.

ECD: NICK COOPER
CREATIVE TEAM: MIC PERRINA + JONO BENSON
ADDITIONAL DESIGNER: BEN CONSTABLE
MOTION: DAN PRICE

MY ROLE: DESIGN DEVELOPMENT + COMPLETE BRAND GUIDELINES