FIRMLY PART OF MCCANN WORLDGROUP, BUT IN EQUAL PARTS A REBELLIOUS RELATIVE, MCCANN DEMAND HAS A PESONALITY ALL OF IT’S OWN. A GROUP OF FEARLESSLY CREATIVE PEOPLE ALL WITH A POINT TO PROVE. RESTLESS PEOPLE FOR RESTLESS BRANDS, ALL WITH THE GOAL OF MAKING SHIFT HAPPEN.

THIS REBRAND IS REFLECTIVE OF THE PERSONALITY OF THIS BRAND PURPOSE.

MY ROLE: CONCEPT + CREATIVE DIRECTION. ALL DESIGN EXECUTIONS.
MOTION ELEMENTS: LUKE FARMER + JASON FOX