McLAREN x MASTERCARD
F1 CHAMPIONSHIP WINNING COMBINATION
MY ROLE: DESIGN, HEAD OF DESIGN
AS A SPONSOR OF THE MCLAREN F1 TEAM, I HAD THE TASK OF DESIGN AND DESIGN OVERSIGHT ON THE OUT OF HOME AND SOCIAL ASSETS FOR THE PARTNERSHIP AS IT MOVED TOWARDS TITLE SPONSOR IN 2025. LEVERAGING PRICELESS MOMENTS THROUGH THE WORLD OF FANS AND THEIR RACING HEROES, MASTERCARD WAS ABLE TO MAKE DREAMS COME TRUE. ALONGSIDE THIS, SOCIAL ASSETS WERE DELIVERED TO REFLECT THE RESULTS ON THE TRACK.
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