MASTERCARD VENN DIAGRAM
ASTUTE CULTURAL REFERENCES ICONICALLY CAPTURED
BY REIMAGINING MASTERCARD’S MOST ICONIC ASSET, THE LOGO, INTO A DRIVER OF CULTURAL RELEVANCE, DELIVERING ‘PRICELESS’ STORIES IN A STRIKINGLY VISUAL AND IMMEDIATE WAY.
CREATIVE DIRECTOR: CIARA O’MEARA
CREATIVE TEAM: JAMES POOLE-HOBBS & JEREMY LITTLE
MY ROLE: HEAD OF DESIGN
AWARDS: Eurobest: Gold in Design (Posters), Silver in Integrated
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