BY REIMAGINING MASTERCARD’S MOST ICONIC ASSET, WE TURNED THE LOGO INTO A DRIVER OF CULTURAL RELEVANCE, DELIVERING ‘PRICELESS’ STORIES IN A STRIKINGLY VISUAL AND IMMEDIATE WAY.

CREATIVE DIRECTOR: CIARA O’MEARA
CREATIVE TEAM: JAMES POOLE-HOBBS & JEREMY LITTLE

MY ROLE: HEAD OF DESIGN